Now Written in ULC
Do you know what ULC is? How about PB? TL? CS? ZM? HD? If you’re as smart as I believe most listeners to WUIS radio are, you don’t have a clue. Let me spiel it out . . . . and I’m going to do this only once, so ya bedda paeya tensheen OQAY?
ULC means upper (and) lower case, PB means patently bull, TL means tremulous litany, CS is for Carly Simon (like really, I had to tell you THAT?); ZM is zany Macarena and HD means hybrid digital . . . as in hybrid digital broadcast signal. It’s a high-tech thing.
Now that you’ve been brought UtS* with modern life in SS**, I can forgive you for not knowing all of the above listed alphabet soup but CS. She’s so vain, she prob’ly thinks this blog’s about her. The one you REALLY OTK*** is HD, but WUIS would rather throw two-letter gibberish at you instead of speaking the longhand version.
I was listening to WUIS and Karl Scroggin’s fine classical music show LAST AUGUST when station manager Bill Wheelhouse and (I believe) Rich Bradley stepped into the studio about 10:10 am and announced the station was now officially broadcasting in hybrid digital mode. It was all ultra extraordinary, and I was impressed by the upgrade. There is talent at the UIS helm.
Too bad it doesn’t extend to the lower decks of the air-faring vessel. The switch to hybrid digital was so indescribably wonderful that for the next seven months, the station went about its good business without mentioning it again. Those who have digital receivers enjoyed the improved sound and all was cool. I’m not jealous of those with digital sets. Their signal is always excellent where I live. CHEEZIS I’m “jealous” of anybody who still has the hot WATER connected! (I digress)
Along about springtime, someone at WUIS whose office is perilously close to the bilge water, got the bright idea of TELLING THE WORLD, not about hybrid digital radio, but HD radio instead. And not just once or twice in a morning or afternoon or evening or late at night in breaks from BBC NIEEEWS . . . . . . they’ve been sharing the happy tidings three or four or more times a bleeping HOUR, all de lib-long day! I almost miss their strident entreaties to attend the Bedrock concerts “brought to you by Samuel Adams (nudge nudge, wink wink, saynomoah saynomoah). Over recent MONTHS of this crypto-repetito I have heard NOT ONE reference to what the fring-frang HD MEANS! I am offended by this breach of the bilge water tank not because I don’t know what they’re talking about. PISH, Montague, I KNOW what they’re talking about and now, so do YOU. I am offended because they continue to use the ultra-kewl abbreviation for “hybrid digital” loooong before the long-hand phrase has found a place in the lexicon of John and Joan Q. Listener! HD is not “shorthand” the way BTW and ROTFL and L8R are. Given the lack of presence of the long form in WUIS broadcasting, I am confident that a large percentage of listeners don’t have a clue what the F they’re talking about. W’S is being “cute” at best — major contributors no doubt support “cute” and the gentle chortling eminating therefrom. Good for the troops you know, old boy. The public is not served by the damnably frequent references to what the public most likely does not understand. WUIS serves neither the common good or their mandate to educate as they continue without spelling “hybrid digital” out occasionally.
So clean up your act, buckos and buckettes at WUIS. And if you don’t, I guess for the rest of us, that will be simply TS.
* up to speed
** serene Springfield
*** ought to know
